Crm for travel agents
Part one: TRAVEL LOYALTY
INTRODUCTION
The travels sphere provides rather some loyalty platforms – some of which are rather familiar, and effective too. In this sphere, the sub-vertical that certainly takes the lead in loyalty platform adoption and innovation is the Airlines sphere.
Airlines were one of the initial lines of work to present loyalty platforms to their clients. Regular-flyer platforms go back to early 1980s when American Airlines commenced the current iconic American Advantage (AAdvantage) platform. Through the Sabre computer reservations formula, American Airlines had accumulated a database of approximately 150,000 of its clients.
Some of the most effective current loyalty platforms
The Star Alliance Network is a partnership where regular flyers can collect and acquire miles on the following Crm for travel agents airlines: United Airlines; Lufthansa; Air Canada; SAS; British Midland; Varig; ANA; Singapore Airlines; Austrian Airlines; Thai Airways; Air New Zealand; and Mexicana.
VARIG’s Smiles platform is the most common regular flyer loyalty platform in Latin America. With Smiles, passengers can gain miles on every VARIG flight, in addition to regional, domestic and worldwide flights on Rio Sul, Nordeste, Pluna, South African Airways, Spanair, Alitalia and involved airlines of the Star Alliance. Miles attained can be switched over for free tickets, upgrades and other Crm for travel agents welfares.
US Airways provides its Crm for travel agents members with more significant prerogatives through supplemental deals by its Dividend Miles platform on travel on US Airways and its partners. The lineaments alter for its three membership forms – Silver Preferred, Gold Preferred and Chairman’s Preferred.
Part two: HOSPITALITY LOYALTY
INTRODUCTION
At the time of origination, the hospitality field provided loyalty platforms in collaboration with the travel field. Later on, as the airlines based their own Frequent Flier platforms, the hospitality industry set up independent regular guest platforms too. Holiday Inn was among the first to set up its own loyalty platform, in January 1983 followed by Marriott with its reputable Guest Awards platform in the same year.
SOME THE INDUSTRY’S BEST CONTEMPORARY LOYALTY PROGRAMS
The late Crm for travel agents formation of “Any hotel, Any where” card by the InterContinental Hotels Group (IHG), the world’s biggest and most international hotel company, is among the most effective enterprises in the travel introduction of new age loyalty platforms in the hospitality field. IHG has lately added a new lineament to its client loyalty platform: Priority Club Rewards.
Starwood Preferred Guest is a different one of the most effective loyalty platforms in the field. The platform became popular once it was established in 1999 with a breakthrough policy of no blackout dates and no capacity controls, implying that Crm for travel agents members can acquire free nights at anytime, and anyplace.