Travel loyalty programs

Travel loyalty programs

SECTION ONE: TRAVEL LOYALTY

INTRODUCTION

The traveler sector provides quite a few loyalty programs – some of which are quite popular, and prosperous too. Within this sphere, the sub-vertical that certainly takes the lead in formation and progression is the Airlines sector.

Airlines were one of the initial businesses to present loyalty programs to their clients. Regular-flyer programs date back to early 1980s when led off the now iconic (AAdvantage) program. Through the Sabre computer reservations system, American Airlines had accumulated a database of about 150,000 of its most estimable clients.

SOME THE INDUSTRY’S BEST CONTEMPORARY LOYALTY PROGRAMS

The Star Alliance Network is a partnership where regular flyers can collect and redeem miles on the following airlines: ; Lufthansa; ; SAS; Travel loyalty programs ; Varig; ANA; ; ; Thai Airways; ; and Mexicana.

VARIG’s Smiles Program is the most famous regular flyer loyalty program in Latin America. With Smiles, passengers can gain miles on every VARIG flight, in addition to regional, domestic and international programs flights on Rio Sul, Nordeste, Pluna, South African Airways, Spanair, Alitalia and involved airlines of the Star Alliance. Miles gained can be switched for free tickets, upgrades and other Travel loyalty programs advantages.

provides its Travel loyalty programs members with more significant prerogatives through supplemental deals by its Dividend Miles program on travel on and its partners. The features vary due to its three membership types – Silver Preferred, Gold Preferred and Chairman’s Preferred.

SECTION TWO: HOSPITALITY LOYALTY

INTRODUCTION

In the days of origination, the hospitality field provided loyalty programs conjointly with the . Later on, as the airlines submitted their own Frequent Flier Programs, the hospitality industry established independent frequent guest programs too. Holiday Inn was amongst the first to establish its own loyalty program, in January 1983 followed by Marriott with its Honored Guest Awards program in the Travel loyalty programs same year.

SOME THE INDUSTRY’S BEST CONTEMPORARY LOYALTY PROGRAMS

The late formation of “Any hotel, Any where” card by the InterContinental Hotels loyalty Group (IHG), the world’s biggest and most worldwide hotel company, is among the most estimable step in the Travel context of new age loyalty programs in the hospitality domain. IHG has recently added a new feature to its client loyalty program: Priority Club Rewards.

Starwood Preferred Guest is another of the most effective loyalty programs in the field. The program made headlines when it led off in 1999 with a breakthrough policy of no blackout dates and no capacity controls, implying that Travel loyalty programs members can redeem free nights anytime, anywhere.